• Emma - Budget Planner & Expense Tracker 1
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Emma - Budget Planner & Expense Tracker

Emma is a budgeting app that helps you connect all your accounts in one place, track expenses, avoid overdrafts, cancel wasteful subscriptions and save money by budgeting payday to payday. Our data shows Emma can save you over $600 every year. We use state of the art technology to analyse your personal finances and give you the power to make smarter decisions with your money. Take control of your finances, start budgeting with Emma.

FEATURES

● Manage all your accounts in one place
● Set monthly budgets and money goals
● Track expenses payday to payday
● Find and cancel paid subscriptions
● Track wasteful bank fees
● Avoid overdraft charges
● Get daily balance notifications
● Get smart reports on your spending
● Save money every month

BANK LEVEL SECURITY

● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive personal information is fully encrypted and securely stored.
● Emma does not store your online banking credentials.

CUSTOMER REVIEWS

“I love this app. I used a Google Sheet until now and had to manually track when each outgoing went out by loading up 3 different banking apps. This does it all and it's so flexible; I've not had to change how I do my home accounting / budgeting.”
Chris

“I love Emma! I was searching for a good budgeting app to help me keep track of my 1. Transactions , 2. Debt , and 3. Bills and Subscriptions. Emma does all that and more. It's aesthetically pleasing, easy to understand and operate, and best of all free”
Jada

“I used to use Yolt and that was a fantastic app but this is a lot better for me. Tracking is a lot more visual and frequent, and the daily notification helps to keep spending in check”
Samuel

“I've been looking for an amazing budget app for so long and this is easily the best app I have encountered. Clean interface, easy to use UI, and it has a personality and makes money not so boring!”
Bubba

“Great app, love it! Have tried so many budget apps and I work in the app development industry, and this is my fave”
Rebecca

“Amazing detailed finance analysis tool. Perfect to spot bad spending habits. I tried yolt and moneydashboard, and this is the app to keep, better than the other 2 by miles.”
Alex

“Very helpful, a great budgeting tool for me to be disciplined with spending.”
Sophie

OUR MISSION

We believe anyone deserves a financial advocate. Someone who watches our back no matter who we are and where we come from. Emma provides a great budgeting experience, which relies on a basic principle, caring about our customers’ financial well being. This is who we are and what we stand for.

We have received amazing feedback from the community and have been recommended by Forbes, Financial Times, Politico, The Sunday Times and CITY A.M.

MORE FEATURES? THAT’S A PRO

Upgrade to Emma Pro for access to premium features, including:
● Custom categories and unlimited budgeting, so you can track your finances like a ninja
● Rename transactions to edit how your transactions should look like
● Export data to understand your finances on excel
● Create manual Accounts to manage your cash expenses and any other accounts you might have
● Split your transactions into multiple categories for more flexibility

Category : Finance

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Reviews (30)

A. G. u. Sep 4, 2019     

I have the free version. So far, i am loving it, although I find that it sometimes will bug a lot when sorting transactions out (for example, changing categories will often bring out the "server error" message). Otherwise, 5*. Hoping this gets fixed soon!

Luk. S. May 14, 2022     

I downloaded the app because I'm really struggling to make ends meet at the moment and thought it would help me budget but I realised that all the features I need are locked behind a paywall, really basic things like setting my own budget categories. It also could not link to my PayPal Credit account so I tried to enter the debt manually and yep, you guessed it, that's locked behind premium as well. For someone who's trying to save money 9.99 a month for basic features is a big no.

Mat. A. May 22, 2022     

Having used Emma for a couple of years now, and found it very useful, I'm too am disappointed by the 3.0 redesign. Can we have a dedicated Accounts button back at the bottom please? It would also be much more useful if the Spending bar of 'This Month' (or 'This Period') also showed a different coloured section for committed spending, like the Budgeting graph. I shouldn't be having to do the sums myself to find out my total current spending amount. I hope my and other's feedback is taken onboard.

K. M. May 21, 2022     

Great app for managing multiple accounts and budgets. Definitely helped during COVID and now to see where my spending goes. I like how you can drill down into the data and edit completely to your own lifestyle (fully personalised). I also really like the "subscriptions" section too. It would be great in subscriptions to filter depending on the time (monthly, yearly, 2 weekly etc) and a dashboard to show the total spent on subscriptions ☺️

cas. b. Apr 23, 2022     

I've been using Emma for 2 years and it's been life changing, but the new upgrade leaves me cold. The openness of the front screen with no borders, tiny graphs, makes it messy. My eyes don't know where to look first. But most importantly I can't get a snapshot of what I've spent on a particular tag. You used to be able to see how much you'd spent over a month, year, or ever on a tag. A great tool for an ongoing project like house renno. But now, you just get a list with no breakdown or total.

Lou. May 2, 2022     

I used this app for years and loved it, it was so helpful in tracking incoming and outgoing transactions. I upgraded to the pro version as I liked it so much. I usually like an update on the app but the new update on Emma has caused it to be cluttered, confusing and so much harder to use. Genuinely considering cancelling my subscription.

Dar. S. May 10, 2022     

Previously left a glowing review of Emma, but the new design...what were they thinking? It really is a confused mess. It hurts my eyes to look at. Everything bleeds together, there's no distinction. It's not just visual, either. It's far less usable. Won't be renewing my Pro subscription this year.

Dua. M. May 10, 2022     

Great app let down by very restrictive features. The idea of requiring a pro version to simply create a custom label/expense category or even worse... Simply splitting a transaction is really aggregious.. Especially since the pro version is quite expensive. 10 quid a month for this is not adequate. As for the answer by Emma team... It does not really answer the core of my question. I am not asking it to be free. just that the paid version is too expensive and in an effort to me people to a paid app you have basicaly made the free app all but useless.

Rob. G. Apr 28, 2022     

What a terrible redesign. Goes from having clear different tabs which you could understand and find things in easily, to 3 tabs, 2 of which are unhelpful (pay and upgrade the app) and then everything else is shoved into an overflowing vertical feed with unintuitive icons and graphs. A shame as a redesign wasn't what the app needed as it worked well before and was modern already.

chr. n. May 7, 2022     

Update - the last update has provided so much info on the dashboard it has ruined the app. All I want to do is track my spending and see how much of my budget is spent/remaining. Can I roll back to the previous version please? (This seems to be the only way to provide feedback) ------ Great app. Works perfectly. Some nice features likes excluding transaction helps and the notifications are great too.

Kat. A. Apr 22, 2022     

The new 3.0 version is more complicated and doesn't seem to have everything in one place anymore. I liked being able to see my spend and remaining budget together per catatgory which doesn't seem to be possible anymore. Looks like they are focusing more on payments than budgeting.

Fel. C. Apr 30, 2022     

Chose this app over several others based on usability and features, but the latest upgrade has removed the one analytic I find most useful, namely the configurable "balance over time" line graph. It will now only show a bar chart for a single pay period which doesn't tell me about wider trends in my spending. Looking into other apps to find one that does have this feature.

Ben. W. May 26, 2022     

I used to find this app really useful. It used to show me an unbiased view on how I spent my money. This was great. I could have all the details of my bank accounts in one place and see graphs of how I was spending money and what I could do to improve my spending habits. In recent updates, it has become increasingly apparent that the Emma app is now no longer about how I spend my money, it is now designed to guide me to spend my money with their preferred services. This is not what I wanted.

Ben. T. Apr 21, 2022     

Edit: The new 'Emma 3.0' removes the one function of Emma that I use daily, which is to show me my real-time balance on current accounts and credit cards. A while ago, they added payments, but I've never used this as I was happy with my bank account's payment system. Plus, I never worked out if the payee needed Emma too. It looks like the app has changed a lot since I first used it in 2020, and they seem to be headed in a different direction from what I need in a money management app.

Nat. C. Apr 27, 2022     

Not a fan of the new update, it somehow seems complicated where as before everything had its place and wasn't so busy. I'm also sure accounts and savings were separate which amounted to the net worth, it's now all one big sum which is isn't very helpful.

D. D. Apr 4, 2022     

Just got the app for a 7 day trial and I'm loving it so far. If there was a monthly subscription instead of annually, then I would get the best one. A very informative and very we presented app. Cudos for the designers A++++

Kat. B. Apr 25, 2022     

I've been using this app for a while now and it's really helped me to track spending, clear debts and finally to start saving some money. The new upgrade is not great and it's not as easy to navigate anymore. A shame, since I didn't think a change was needed.

Jam. W. -. G. May 3, 2022     

Have been a paid up Emma Pro user for nearly two years. The new update has left the app unusable and the feedback response has not been great. I can't recommend it anymore. Fingers cross it gets fixed/updated soon.

Dan. F. Jan 3, 2022     

It's far too expensive for what it is. Yes it's probably better than most if not all of the other personal finance apps out there, but it's also almost £100 for the 1 year pro version (the less expensive package being even more limited such that a free app can do almost everything it offers). It's not that I wouldn't pay the fee if the app was good enough, but it would have to be streaks ahead of the competition and so full of features it makes me go wow, it's simply not. Hence 2 stars.

Jos. M. May 25, 2022     

Awful app don't trust them with you data! They aren't GDPR compliant and support is non existent even on the pro/plus plans which is even worse given you're paying for the product. I wouldn't trust the app with any of my data - uninstall and avoid! Support transferred me three different times and never got a reply.

Ste. D. Dec 20, 2021     

Been using this for a few weeks. The UX leaves a lot to be desired for me. Confusing in a lot of ways, annoying carousels trying to "fix" (more like sell) something irrelevant to me, and being pinged quizzes randomly. Renaming recurring payments doesn't change them in future analytics either, pretty annoying in my opinion. Not sure this will be something I use in the long run to be honest.

Lau. W. Apr 28, 2022     

RIP Emma. Completely broken now. I tried clearing the cache, restarting my phone and reinstalling but nothing. Indefinite load screen while logging in. So disappointed... I was really relying on this app. Please fix!

Dom. W. Apr 5, 2022     

Would be more helpful if pending transactions had an impact on your budget. You often end up in a situation where the money spent doesn't come out of your budget till 24-72 hrs later On the whole the app is good and really simple to see how and where you are spending money and make informed decisions over your spending.

Jos. May 3, 2022     

It was a good app until any bank with duo authorizarion became a problem! And it was much easier to use before the update. Not impressed with the app as of late.

And. S. May 13, 2022     

Really easy to use and provides a brilliant suite of tools to get on to of where your money is going. I've been waiting for this since they retired Microsoft Money

And. N. May 9, 2022     

They claim no features have been removed but where are the line graphs? Where are the tag snapshots? Lies! The latest update ruined a decent app. I hope the company strategists just realise that and role it back. So glad I didn't spring for the paid version before they nerfed it. And don't be another of those companies deleting negative reviews. You removed my last one and I'm reporting you for that now.

Joc. R. Apr 1, 2022     

Brilliant! I can see all I'm spending, including my subscriptions. It all give me advice on which banks don't charge you a monthly fee. Fun, well laid out and easy to use

Yan. O. O. Mar 1, 2022     

This replaced yolt for me. I really liked yolt and it was the only one I was using. However, when they close I couldn't find anything else better than Emma. You can manage multiple bank accounts and see from every transactions. My issue with it is that to have more categories and more insight you need to subscribe and pay for some fees which you didn't need to do with yolt.

Fed. R. Mar 23, 2022     

This app was great at first,but the level of greed has got to it, I've been a pro user since they came out because with the pro subscription you able to add your own on the "category" section. Now their price has gone up and that feature is disable because the "pro subscription" is now " Emma Plus" and want you to pay more to have it on the Pro subscription.

Max. B. Mar 30, 2022     

It's a great and worthwhile app to have even if you don't budget and just want a central place to track your normal/saving accounts and investments.