Essential Looks

The ESSENTIAL LOOKS App by Schwarzkopf Professional is your exclusive portal to the inspirational and educational world of ESSENTIAL LOOKS and expertly compiled Look Books.
Experience the all-new ESSENTIAL LOOKS app featuring more inspirational content than ever before
- the ultimate Look Book that's never out of date!

Trend Report:

Each season our team of hair professionals immerse themselves in the fashion weeks of New York, London, Milan and Paris emerging ready to create a collection of distilled trends that will lead hairdressers and their salon clients to enhance their personal style for the coming season.

ESSENTIAL LOOKS is THE seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door, in a useable, accessible format that empowers.


* Explore the season's trends in astounding galleries
* Get inspired by the Catwalks' Hair, Make-Up and Accessories
* Learn how to create the looks with detailed A2Z and in-depth product information
* Perfect your skills with the 360 degree images and videos which involve you from every angle
* Bring your Trend Report Collection to life with Augmented Reality experiences

Styling Inspiration:

Revolutionize your style search or client consultation with the all-new Styling module.

Explore a constant flow of inspirational content in an incredibly natural and engaging way. Use at home or in salon to help you push your creative boundaries. Find looks and learn how to create them using the latest must-have products by Schwarzkopf Professional.


* Create personalized Salon Look Books and Collections
* Search Exclusive images from hair professionals around the globe
* Learn from the pros with Look Books from the official Schwarzkopf Professional Ambassadors
* Get to know your products like never before
* Watch Step by Step Guides and find suitable products for each style
* Choose from hundreds of styles and share your favorites with your friends

Feeling inspired?Download the New Essential Looks App now!