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OptUP

Eating healthier and tracking what you buy can often feel tricky. With OptUP, you can take advantage of thousands of products rated on overall nutrition to make it easier to choose the foods that are right for you.

Our scores are based on a nationally recognized nutrient profiling system that has been enhanced by our internal team of registered dietitians.

Our recommendations are based on what you already buy at our family of stores—so you can see how you’re doing now and how you could trade up to Better for You options.

With OptUP you can:
• See the nutrition scores of the products you buy, automatically.
• Track your change using the household nutrition dashboard.
• View product recommendations to help you find Better For You options based on what you are buying today.
• Add items to your cart to simplify purchasing and save time.
• Text or scan search items to find Better For You options and nutrition facts.
• Connect with a registered dietitian in select markets to receive additional personalized counseling.

To exercise your right to "do not sell my personal information," visit www.kroger.com/topic/privacy-policy-7

Category : Shopping

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Reviews (30)

Mom. J. Oct 19, 2019     

I like this app. Very easy to use. The recommendations of healthier foods is useful and it's great how the app supplies prices and nutrition facts. I'm trying to track my calorie, fat, and protein intake. This app is very helpful for that. My two complaints are, not all the nutrition facts are accurate. the app rounds up instead of displaying decimals. I would prefer it list more accurate amounts. would be nice to have a low fat option under dietary preferences

Mar. Jan 15, 2019     

I almost never rate apps, but here I believe this app deserves one. (I am having the white text on white background problem, but was still able to carefully type in my email and password. It's a bug that'll get fixed soon, I hope.) This app gives me solid information I can use while I shop, saving me time so I don't have to compare labels. Great job, Kroger!

A. G. u. Jul 2, 2019     

The June update will not show my purchases in the purchases tab. It used to before. Now I only get an error message. Have tried uninstalling and reinstalling. My account info is correct. I used to be able to see purchases but now I get zilch. The app seems to know that I have made purchases because my overall score changes. When I check purchases within the Fred Meyer app they are all there. But this app isn't showing them.

dee. Jan 13, 2021     

1/12/21 latest update released. | Wow. This app has minor issues since I first installed a month ago but as of 1/10/2021 I'm prompted to sign in; however my valid Kroger password is no longer accepted. Instead, this error msg: email address and password aren't valid or the account is locked.

Rah. Z. Mar 14, 2019     

Amazing and unique idea! Love how it works and the app has let me switch quite a few foods around and find better dietary choices overall; my score has gone from 475 to 566 (and climbing!). It really is a game changer for me! Search is so much smoother, smarter, and overall improved in the latest update! One small suggestion: Allow us to report (or manually add?) items that aren't in the system (e.g. some deli and bulk nutrition items don't register). Kudos to the Kroger dev team!!!

Dev. T. Sep 30, 2018     

This app is well done. It follows the most current nutrition guidelines. So far it seems to provide unbiased scores. This can help sort through the confusion when so many food lobbies and food companies want you to think their food is good for you just so they can make a sale.

Kim. Aug 9, 2020     

I like the nutritional facts and think the ratings are pretty accurate. It didn't generate all of the products I've bought that were on the frys app to here though. While that was upsetting I still have the app and will keep using it to stay on track health wise :)

lau. l. Oct 5, 2020     

My app no longer displays any of my information. I have uninstalled and reinstalled, I have tried to troubleshoot, I have double checked all of my information, and this app seems to no longer work for me. I'm so disappointed.

Blu. B. Apr 7, 2020     

It does have a barcode scanner that appears to only work for Kroger products. 🙄 Useless unless that's all you buy or want multiple grocery list apps - which defeats the purpose of an app with everything in one place

Ari. G. Oct 21, 2019     

Bait and switch. I clicked on something else, this popped up at the last moment. I can't seem to find a way to uninstall/delete from my Android apps. This is very frustrating. Please add an easy uninstall/delete button. Thank you.

CM. R. May 24, 2020     

I downloaded this for the ingredients and diet tracking but there isn't a lot of customization. I have a soy allergy, but don't need to avoid everything on the keto diet -- just soy. Really not useful for me but the idea is neat.

Car. H. Nov 20, 2020     

Pretty cool! I think the health ratings are very reasonable. We do not eat extreamly healthy (lots of dairy and sugary/fatty snacks) and a lot of our meat and vegetables are not considered because we buy local and/or in bulk and we still rank well over the target. Still pretty cool to see and try to improve on .

A. G. u. Dec 29, 2018     

Good idea, but some scores seem biased/influenced and the app is unusable at the moment. After a fresh install the text is white on a white background

Mel. C. Sep 29, 2018     

I just started using this app today after I was prompted when I went grocery shopping at Kroger's and I love it already! It gave me a true picture of what I was eating and I love the better option choices. I will definitely be using this again to stay on the green side!

Jer. G. May 24, 2019     

i just got on it i dont know yet my UI isnt working. i cant get on Fb because it says its because iys bern disabled because the safe mode is disabling anything it touches it. thid phone has given me problems from day ,1. i have had it back to to Metro 4 times. it freezes & cant move one thing. so i dont know what to do. im upset bevsuse i cant get on FB. what am i to say about this apt.how do i rate it. Opt. i don't know

A. G. u. Jan 15, 2019     

Worked Great at First. at the beginning of the year my purchases, and score cleared and now my score is zero, and the last shopping trip it shows is for December 5th. I'm an employee of Kroger. I shop almost every day after work. This bummed me out. I expect more from my Company.

Mar. R. Nov 18, 2019     

I think the person Kroger hired that came up with this, should get a raise. If not I'd like to reach out to them and offer one to them. Applause all the way around. If Kroger embraces this and kicks it out faster than other Grocery Chains. Especially Whole Foods. You guys might have something here of exponential growth and change of your whole stores look, inventory, and more importantly... the way it operates. Do not stop what you are doing! And make sure you are always 1 step ahead of the Comp

Kry. C. Aug 19, 2021     

I've been using this app for months and after the last update my app won't update my last shopping trip. I uninstalled the app and reinstalled it and not I can't login. Sad day.

Rob. J. Jun 15, 2019     

i never downloaded this app, done other program put it on my phone. NOT TO BE TRUSTED- AVOID perfect example automated response. i didn't download the app, didn't want the app, THIS IS A SPAM SIGHT, SCAM, FRAUDS. AVOID

Emi. N. Aug 14, 2019     

I really just don't know where I stand with this app because do you scan things with the barcode on it and it says we can't this does not exist on our app and then you look it up and it's right there but on the bright side it's really helpful to know what's healthy and what's not so yeah.

Val. S. May 30, 2020     

Love the idea of the app! Sometimes the way foods are rated I am not sure I agree but overall great concept.

Cha. Apr 28, 2019     

I am a Food Label Reader for various reasons. my #1 reason is sugar content and what kind of sugar. Sugar is in almost everything. I like this app alot but won't allow me to register? I there paid option? I would buy it if there was.

Vij. S. M. May 24, 2019     

Great app for eating and shopping healthy. Loved the dashboard vote that showed a score based on past purchases.

Jen. L. Mar 2, 2019     

the idea of it is good, but the the app doesn't work i go 2 it & it does what it wants. i would tell people don't brother until u guys can fix the problem, if i put in eggs i get anything but eggs, if i put in honey i get anything but honey. & when I look at what was last bought the same order that was months old keeps coming up

C. B. Aug 7, 2019     

Cool! I'm a junk food fanatic and now I can figure out which items are good for me and NOT buy them. (Not joking. We had ”cholesterol races” at a health clinic at work, and some friends and I completed for who had the HIGHEST level. I was the first loser -- came in 2nd place. This'll help.)

Mic. R. Feb 10, 2020     

Love the app. I can track my purchases and see my health trends. I can make better choices with the app.

Jil. H. Jan 12, 2019     

Good but needs some tweaks. Needs better calorie comparison. Amount of calories doesn't use equal grams so scoring isn't accurate.

Nit. J. Aug 29, 2019     

I love DIY. Sewing. Quilting. Cooking and this app covers them all It's east to navigate. I would give it a 5+ if I could

Joe. Mar 22, 2019     

Although the idea of the app has potential, the nutrition rating system may not be entirely accurate. A party size bag of Doritos is given the same rating as a bottle of Kroger Brand extra virgin olive oil.

Jud. K. E. Oct 19, 2019     

I do not like that this app needs to know my location. Tracking my location is none of anyone's business. And the fact that it eats my memory is ridiculous. Uninstall.