Vestibular UEL 2020 - Realidade Aumentada
With the augmented reality application of Vestibular UEL 2020, you can see the poster moving through your cell phone and understand a little more its construction!
The concept of Visual Identity for Vestibular UEL 2020 was constructed from the idea of the student as coming from the light and knowledge of themselves, which expand from the moment they enter the university, subverting the false etymological conception that the word "student" means absence of light. Thus, the new identity of Vestibular UEL seeks to portray metaphorically, through the lit lamp, the entrant as a central element and active agent in the university environment, able to develop its autonomy and transform the environment that is. The institution was explored from the abstract pieces of different colors and shapes that complete and are modifiable, thus opening space for the notion of intervention and creative freedom of the student in the university as constructor of his own journey. They form a set that reflects the diversity, autonomy and pluralism found in UEL. For the development of the visual identity, the manual technique with MDF pieces and photography were used, which allow the approach of the vestibule to reality in a playful, light and creative way.
In the year 2020, the student is invited to immerse himself even more in the identity created for the entrance exam. Download the application, point the camera to the poster of Vestibular UEL 2020 and live this experience!
The concept of Visual Identity for Vestibular UEL 2020 was constructed from the idea of the student as coming from the light and knowledge of themselves, which expand from the moment they enter the university, subverting the false etymological conception that the word "student" means absence of light. Thus, the new identity of Vestibular UEL seeks to portray metaphorically, through the lit lamp, the entrant as a central element and active agent in the university environment, able to develop its autonomy and transform the environment that is. The institution was explored from the abstract pieces of different colors and shapes that complete and are modifiable, thus opening space for the notion of intervention and creative freedom of the student in the university as constructor of his own journey. They form a set that reflects the diversity, autonomy and pluralism found in UEL. For the development of the visual identity, the manual technique with MDF pieces and photography were used, which allow the approach of the vestibule to reality in a playful, light and creative way.
In the year 2020, the student is invited to immerse himself even more in the identity created for the entrance exam. Download the application, point the camera to the poster of Vestibular UEL 2020 and live this experience!
Category : Art & Design
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