• Your Strategy Needs a Strategy 1
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Your Strategy Needs a Strategy

Your Strategy Needs a Strategy is a hands on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses
- selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments.
Key features:
- 5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
- In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
- A Sandbox level where you can choose your preferred environment and level of difficulty
- In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
- Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
- Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
- Direct links to further materials and videos, such as a TED talk (http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)


- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at [email protected] for more information.

Category : Strategy

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Reviews (15)

Dav. S. Jan 17, 2020     

Unrealistic mechanics. If you use this app to try to understand business strategy your endeavors are doomed.

Jer. B. May 1, 2021     

Great game for practicable application.

gam. h. Nov 23, 2018     

Very nice game I loved it !!!

Vla. R. Sep 18, 2019     

What a 5 year old game 😅

A. G. u. Jul 29, 2018     

You must find the best spot within Three seconds or lose. Almost nothing to do with business on top of being a crappy game.

Nis. R. Feb 22, 2018     

Really liked this app. You can learn while you play. Highly recommend it

Sud. S. Nov 23, 2017     

This is a great game specially because it is less time consuming

Dan. S. Jul 8, 2017     

Too simple, not about strategy, find the right place quick and never move (in those levels with static environment) If the AI find this place quicker then the game is already over and you have to retry. Also the time per level is too short if you find the best spot a bit too late you just can't catch up with the computer. The information might be sound but the gameplay is definitely not conductive to teach anything about strategy...

Vin. R. Jun 9, 2017     

Too simple. Covers only the basics.

Tie. D. Mar 30, 2017     

Quick little game interface to grasp quickly the complexity of choosing proper business spot, with some factors like crowd, weather impact in an competition market versus an ai player. I recommand as basic then move on with your learning.

Ric. B. Mar 1, 2016     

This app is an innovative tool to help executives exercise the creative business strategy approaches introduced by BGC. We live in a fast-moving, quickly changing business environment with lots of disruptive challenges to consider. This BCG app is a fun, unique tool to quickly grasp the concepts of the 5 strategic business strategies and spark ideas for business success.

Ann. S. Feb 4, 2016     

An effective and intuitive way to understand different strategies in their most stripped-down form: useful to build familiarity with and practice new approaches risk-free.

Jit. S. Aug 18, 2017     

Most powerful and knowledge based site. Endless knowledge base to explore

Tim. H. Jun 29, 2018     

Not real strategy in the simulation as the strategic elements are outweighed by pure luck. It won't reach you anything.

Rc. Aug 14, 2016     

Not useful in real life