OptUP

Eating healthier and tracking what you buy can often feel tricky. With OptUP, you can take advantage of thousands of products rated on overall nutrition to make it easier to choose the foods that are right for you.

Our scores are based on a nationally recognized nutrient profiling system that has been enhanced by our internal team of registered dietitians.

Our recommendations are based on what you already buy at our family of stores—so you can see how you’re doing now and how you could trade up to Better for You options.

With OptUP you can:
* See the nutrition scores of the products you buy, automatically
* Track your change using the household nutrition dashboard.
* View product recommendations to help you find Better for You options based on what you are buying today.
* Add items to your cart to simplify purchasing and save time.
* Text or scan search items to find Better for You options and nutrition facts.
* Connect with a registered dietitian in select markets to receive additional personalized counseling.

To exercise your right to “do not sell my personal information," visit www.kroger.com/topic/privacy-policy-7.